Being a SEO requires not only an understanding of search engines, but requires a plan of action. Nothing great happens by chance “luck is that when opportunity meets preparation”. Real accomplishment and success is the result of careful plan and executing it properly. That’s the case with online marketing and SEO that’s why planning is one of the greatest elements in the SEO success pyramid.

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So let’s get familiar with some of the major steps to plan an effective SEO campaign:

KEYWORD RESEARCH
This is where you create master list of keywords. You must do extensive research to find which keywords are good, but which one’s you have a chance of ranking for. Often you can expand your search parameters by looking at the competitors targeted keywords.

CONTENT
Your content should be informative, easy, unique, well written and keyword optimized according to your prior research. Your content should be always of good quality. Once you are ranking and getting traffic on your chosen keywords, you can just add more pages and target keywords. There should be a balance between the relevance of content and keyword density

LINKS
Categorize the links on your web pages. This keeps you from bleeding out page rank, or having show you paid ads as links that are paid for and cause you trouble. Your links should be evenly distributed across your site and prevent them from wasting them all on the home page.

MINIMISE THE NUMBER OF URL CHANGES
URL changes can have long lasting and significant effect on your page ranking.Try to keep this to minimum, or use them to build on.

SITEMAP
A site map helps the search engines index of all your web pages but it also distributes links across your site. It should be user friendly as well with a link to it from the bottom of every page. Your site should be navigated and indexed by search engines easily.