SEO is one of the most coveted areas in online knowledge. SEO off page optimization refers that factors which affect your website or page ranking in natural search results. The off page as the name suggests is doing things offsite to improve your page ranking. In which the most important thing that helps us to increase our sites ranking is creating links and back links, the only thing you can do off site to increase your page ranking is building good and quality links. So moving forward lets discuss some major points ‘off page optimization’ which would be helpful in creating good links and thus increasing our ranking in the search engines.

Here are some major techniques of ‘off page optimization’ which should be implemented while working on off page

• Inbound links and anchor texts
• Link building
• Directory submission
• Article submission
• Social bookmarking
• Forum posting
• Press release

So let’s start with our first step of ‘off page optimization’ :

• Inbound linking particularly known as one way link building, getting links from known websites is priceless while doing off page optimization. It is just like a certificate which has been given to you acknowledging your page quality. So always try to make quality links. Anchor text is a phrase or word used for your links; it should be always targeting your keywords. Always implement your key words in your anchor text, so that the search engine could notice your relevant site.
  
  
• Link building again refers to building links for your sites. There are many ways of link building but you should keep in your mind that always build links with reputed and high quality sites. Because a few links from reputed and quality sites are much better then hundreds of low links. So to improve your sites ranking always try to make good links.
  
  
• Directory submission is the most simple and easiest way of link building, and has major part of off page optimization techniques. You have to simply submit your sites information with title and description about your service or product to various online directories. If your directory submission is in proper category and with a proper anchor text, then there is a probability to get an increase in your sites page rank
  
  
• Article submission refers to writing articles on the theme of your website or content containing information to your website are submitted to article directories. This is the best way to get one way links permanently, not only you get link but articles help you to reach more peoples. So it is one of the best ways to get links and increase your ranking.
  
  
• Through social bookmarking we manage our sites information on public bookmarking sites and can share our bookmarks all over the world. Once our bookmark is shared with some people and they find our content exciting, they will share it with others and going on and on our bookmark moves to the front page thus increasing our sites traffic.
  
  
• Finding online forums of our sites interest and visiting them to promote our links is known forum posting. Through forums we have a great opportunity to make relationships. But always contribute in forums while you promote links, because only promoting links and not contributing in forums may consider you as spammer and you may get banned from the forum.
  
  
• In press releases we normally release the news and updates of our sites to promote the news and current events. However it is the most efficient way to release the updates because press releases are found always on top as compared to the articles. And are picked by the Google faster.