Search engine optimization refers to the techniques and aspects which allow our site to get more traffic from search engines, seo can be divided into two main categories on page and off page. So let’s have it clear that how does search engine works, first search engines crawl the web to see what is there. This task is performed by software called spider. Spiders follow links to one page to another and index everything they found on their way. It is impossible for a spider to visit a site daily just to see if a page has been modified or a new page is added. Getting traffic from Google is about good keywords and links. There are many ways to improve your websites ranking on search engines such as :

• Create unique and compelling content that frequently refers to keywords you try to promote.
  
  
• Update your website with new information.
  
  
• Get links from prominent websites in your niche.

All search engines rank websites by the quality of incoming links to a site from other websites. If you want to rank your site its clear search engines reward good content which hasn’t found anywhere. So make sure each of your pages has content you have written specifically for that page. If you have unique and good article you have chance to get quality inbound links. Original content is always effective and efficient for natural link growth in Google eyes. The key to successful SEO is persuading Google that your page is more relevant to any given search query this is done by unique keyword, rich content and getting quality links to that page. There are not any fast and hard rules to seo other then developing quality websites with quality content and quality links pointing to it.