Social media optimization probably known as SMO or social SEO .Through the SMO we generate more and more people to our website and public opinion with the help of social media such as online communities, websites and various other means of communication on internet. Simply we can say that SMO is a great and useful technique to increase the traffic and business for the website through the means of social media.SMO helps us to connect with each other by creating our profile on different social bookmarking sites like “facebook, twitter, linked, digg etc. But having a profile is not enough, you need to mingle with the group ask questions, have discussions. You can also start your own discussions about anything relevant ask for advice or share your business information that was helpful to you. SMO is helpful to drive people to a website and can make or mar an idea, SMO just like SEO helps to gain top positions. According to “Rohit bhargava” the five main rules for conducting social media optimization are :

• Increase your link ability
• Make tagging and book marking easy
• Reward inbound links
• Help your content travel
• Encourage the mash up

So let’s start with our first and important point :

Increase your Link ability

The first and most important priority of websites. The link ability of our content should be increased in order to optimize our website for social community. An efficient and effective way to do so is creating blogs; however there are many other ways also such as creating thought pieces, white papers etc.Or simply create content that exists elsewhere into a useful format.

Making tagging and bookmarking easy

We can add content features like quick buttons to “add to del.icio.us” are one of the ways to make the process of tagging easier, but we should make sure our pages should contain a list of relevant tags and suggested notes for a link (which come up automatically when you go to tag a site).And always make sure to tag your pages first on popular social bookmarking sites.

Reward inbound links

Often used as the barometer for the success of a blog as well as website. Inbound links influence more in search results and overall page ranking. To encourage them make them easy and provide clear rewards. Listing recent linking blogs on your site provides the reward of visibility for those who link too us.

Help your content travel

As compared to SEO, SMO is not to make changes to your website. When you have portable content such as PDF’S, video files and audio files we should submit them to relevant sites. This helps our content to travel further and resulting in getting links back to our site, which helps us in our link popularity.

Encourage mash up

It pays to be more open about letting others use your content(within reason).With the help of RSS syndicating your content makes it easy for others to create mashups,that can result in increase in traffic or augment your content.